A Chaos Brands Company

Doggie Dough

Human-grade edible cookie dough for dogs.

Edible cookie dough bites — safe to eat raw or bake into cookies. Built for DTC, festivals, and subscription gifting.

Safe RawSafe BakedBuilt For DTCSubscription Ready
Doggie Dough lineup of five flavors: Snickerdoggie, Apple Paw, Pawnut Butter, BarkDay Cake, and Chocolick Chip
The Opportunity

Dogs are family.

Americans spend billions annually on their pets — and owners increasingly want premium treats, human-grade ingredients, and experiences. Not just products.

The Problem
  • · Most dog treats are boring commodity products
  • · Difficult to differentiate on shelf
  • · Low emotional engagement
  • · Built for transactions, not moments

Pet parents want products that create moments.

The Solution

Safe to eat raw. Safe to bake. Made to share.

Doggie Dough™ is human-grade edible cookie dough designed specifically for dogs — built to be fun, giftable, and impossible to scroll past.

01

Human-grade ingredients

02

Safe raw or baked

03

Multiple flavors

04

Strong emotional connection

05

Highly giftable

06

Subscription-friendly

07

Social-media friendly

Product Line

Flavors dogs beg for.

Frozen bakery-style cookie dough bites. Serve frozen, thawed, or bake into crunchy cookies. Designed for premium frozen pet placement.

Pawnut Butter Doggie Dough packaging
01

Pawnut Butter

The everyday favorite. Creamy peanut butter base, naturally sweetened with honey.

  • · Whole Oats & Oat Flour
  • · Peanut Butter Base
  • · Contains: Peanut, Milk
BarkDay Cake Doggie Dough packaging
02

BarkDay Cake

Made for every dog's birthday. White yogurt chips, natural sprinkles, and celebration energy.

  • · Whole Oats & Oat Flour
  • · Almond Butter Base
  • · Naturally Sweetened with Honey
Chocolick Chip Doggie Dough packaging
03

Chocolick Chip

Carob-based. Dog-safe. Tail-wag tested. Made with carob chips — never chocolate.

  • · Whole Oats & Oat Flour
  • · Almond & Peanut Butter Blend
  • · Made with Carob
Snickerdoggie Doggie Dough packaging
04

Snickerdoggie

Cinnamon sugar comfort, in a dog-safe dose. The cozy classic.

  • · Whole Oats & Oat Flour
  • · Creamy Almond Butter Base
  • · Cinnamon Sprinkles
Apple Paw Doggie Dough packaging
05

Apple Paw

Crisp orchard apple, simple ingredients. Dried apple chips and a hint of cinnamon.

  • · Whole Oats & Oat Flour
  • · Creamy Almond Butter Base
  • · Dried Apple Chips
Sizing

6 oz (170g) stand-up pouch

Logistics

Case pack: 12 units · Pallet: 60 cases (720 units)

Pricing

Suggested retail $7.99 · Est. sell price ~$3.60

The Marketing

Built for scroll-stopping moments.

Doggie Dough is designed to be shared — on TikTok, Instagram, and every dog parent's camera roll.

Doggie Dough Chocolick Chip bag with a doodle caught mid-mischief

Rule #1

Never trust the doodle with the bag.

Three freshly groomed dogs looking extra stressed next to Doggie Dough

FML

Freshly Washed • Extra Stressed Dogs.

A happy Sheltie next to Apple Paw Doggie Dough

Top of the food chain

Sure. But I have Doggie Dough and you are going to work.

Why DTC Works

A brand built for repeat purchase.

Recurring Revenue

Subscription potential built into every flavor.

Emotional Frequency

Birthdays, holidays, new puppy gifting, and 'just because' moments.

Social Sharing

Dough + dog + camera = organic content engine.

High AOV Gifting

Birthday and holiday bundles lift cart size.

Customer Acquisition

Where Doggie Dough shows up.

A multi-channel mix designed to compound — live events feed social, social feeds subscriptions, subscriptions feed lifetime value.

TikTok ShopInstagramPinterestInfluencer DogsAffiliate ProgramSMS MarketingEmail MarketingDog FestivalsPet Expos
Festival Strategy

Live events that build the list.

Local Dog Festivals

Booth presence at the events dog owners already attend.

Farmers Markets

Recurring weekend touchpoints with high-intent buyers.

Adoption Events

Aligns the brand with community-positive moments.

Retail Demos

Sampling inside partner shops drives ongoing sell-through.

QR Capture

Every interaction becomes a subscriber, not just a sale.

Onsite Signups

Subscription conversions happen in person, at the booth.

Ambassador Model

A franchise-style program without the franchise overhead.

Attend Events

Local Ambassadors run booths at festivals, markets, and pet expos.

Sell Product

Move inventory onsite and capture immediate revenue.

Capture Subscribers

Build the SMS and email list with every transaction.

Generate Online Orders

QR codes route customers to recurring DTC purchases.

Earn Commissions

Ambassadors earn recurring revenue from their customers.

Low Startup Cost

No storefront. No baking. Centralized production handles fulfillment.

Why This Model Scales

Heavy ops at the center. Light footprint at the edge.

→ 01

Centralized production

→ 02

Distributed selling

→ 03

Low capital requirements

→ 04

No storefront required

→ 05

No baking expertise required

→ 06

Simple inventory

Cross-Sell Opportunities

One customer, many baskets.

01

Doggie Dough

02

Chaos Crunch

03

Seasonal Gift Boxes

04

Birthday Bundles

05

Holiday Bundles

06

Pet Parent Merchandise

Why Now

Premium pet spending, humanization, and social commerce — all accelerating at once.

Doggie Dough sits exactly where those three trends meet — and the Chaos Activation Network is the distribution engine.

The Vision

Not just treats. A lifestyle brand for dog lovers.

The goal is to build the leading direct-to-consumer experiential dog treat brand — anchored in community, content, and recurring relationships.

Tagline

Good dogs. Great dough.

Let's Roll

Bring Doggie Dough™ to your territory.

Become a local Ambassador or explore a brand partnership with the Chaos Activation Network.